JBL Car Audio

jblcaraudio.co.uk is Harman International's UK distribution arm for its full range of car audio products and related accessories.

Real TSP was selected to develop the website on the basis of its reputation for delivering high quality projects within agreed budget and under tight time frames. The site is used by both end users and trade customers to purchase online their JBL, Infinity and Harman-Kardon products. The underlying Real Commerce^TM technology platform incorporates a content management system (CMS) that allows the distributor to enrich the site at will with news, demos, manuals, and other rich media content.

Real TSP has also been tasked with maximising search engine performance of the site. This is achieved through a combination of the technical optimisation inherent in the Real Commerce^TM platform and ongoing natural search marketing campaigns.

The new site went live in 2009 after less than 2 months development. As the e-commerce platform was pre-optimised for search engine friendliness, it generated significant traffic from week 1.

• Visit the JBL Car Audio web site.