Boots mini mode

mini mode is a range of clothing for babies and toddlers, exclusive to Boots.

Boots used to sell some mini mode products on its main website for several years. However they realised that in order to do justice to the brand and to sell clothing effectively it is essential to have a site with specialised functionality. Therefore Boots asked Real TSP to create an online "store-in-store" rather than expand the range on the main site. Real TSP also markets the website.

The site was launched in less than 2 months during the summer 2007 and now allows national reach for the full range that was only available in 300 Boots stores. minimode.co.uk has achieved 40% growth in its 2nd year of existence.

• Visit the mini mode web site.