Real Commerce Solutions

Real Commerce is based on Open Source technology. This means that high quality technical development and integration with other IT management systems can be undertaken quickly and cost-effectively. It enables us to lead the market with cutting edge sales functionality and effective project delivery.

The Real Commerce platform is customised for each client to meet their specific needs and enhanced with our specialist modules for a range of activities such as CRM and advertising management.

Key front-end features of Real Commerce

• User-friendly guided navigation and streamlined check out system optimised to deliver high conversion to orders
• Fast loading content with lots of product information
• High quality interactive images to display products to their best advantage, including the ability to manage rich media content
• A rich array of product promotion tools which improve customer conversion and increase average basket size, including multi-buy and basket offers
• Personalised recommendations based on the user's browsing/shopping history and basket content
• Platform pre-optimised for search engine ranking in terms of both content and structure

Key back-end features of Real Commerce

• Advanced reporting tools and sophisticated A/B testing functionality
• Powerful and user friendly catalogue maintenance which makes it easy to manage categories and handle products with multiple variations, such as size and colour
• Fully integrated marketing and CRM tools that allow the implementation of any marketing activity, ranging from pay-per click campaigns and targeted newsletters, to social network marketing and customer life cycle management
• An integral sophisticated Content Management System (CMS) which allows our clients' own staff to quickly and easily generate and upload non-catalogue content, such as advertorials, promotions and other news
• An order tracking and management module for managing orders by status and fulfilling them from multiple warehouses
• A presentation layer that is separated from the business logic and the database layers so that it can be easily modified by our clients' own in-house developers, if required
• Both the front-end and back-end are designed to handle an international trading environment, supporting different currencies, languages and tax zones

B2B functionality

For clients with a large B2B customer base, it is possible to adapt Real Commerce to offer functionality that supports relationships with trade customers, thus reducing operational costs and improving client retention. This usually includes:

• Displaying specific prices for each trade customer, on the basis of a discount matrix that takes into account type of account and product categories
• Managing trade accounts, in particular credit limits for customers who do not pay at the time of order
• Offering account holders visibility on back orders and past invoices