Delivering Results

By focusing our business model around a revenue share structure with our clients, Real TSP is continuously motivated to deliver innovative and consistently profitable projects. We optimise our clients' online businesses, using both tried and tested methods as well as new ideas, to deliver the greatest return on investment.

Implementing changes and testing new commercial strategies in an online environment can also – perhaps surprisingly – prove very useful in guiding offline decisions. The flexibility of the Real Commerce platform and the associated marketing modules make it easy for us to segment the database in a wide variety of different ways, run campaigns and then collect and analyse the resultant data to help identify both offline and online opportunities.

The online environment is ideal for making timely offers and for being able to alter them quickly and easily – in contrast to the traditional retail world where re-pricing needs to be done manually. In an e-Commerce site, prices can be changed every day, with different offers being made to different groups of customers – and continuous feedback is gathered automatically.

See the shipping charge experiment we undertook with Adams.