Real TSP was tasked with presenting customers with a seamless transition between the Jane Shilton offline and online experience. We used our expertise to convert the Jane Shilton brand values into an online proposition, highlighting key factors such as their likely online customers, how the site would match their core values within the look and feel of the design, and the key selling points of the offline stores that could be mirrored online.
The design of an e-Commerce site is never stationary. We constantly come up with new ideas to change the design of our clients' sites, be it new functionality to improve the customer experience or a complete redesign. The integration between technology and marketing activities ensures that we are able to accurately test the likely outcome of any changes or additions to the site, and ensure that these are achieving their aim of optimising commercial performance.