Online Marketing

Real TSP's unrivalled online marketing expertise is underpinned by our specialist technology to deliver powerful, innovative, cost-effective, results-driven marketing campaigns for our clients.

Without visitors, an e-Commerce site is valueless. Building traffic through marketing has been an integral part of Real TSP's service offerings since the launch of the company. And with our 'no sales, no fees' approach to business, we are strongly incentivised to spend marketing budgets wisely: we focus on those campaigns which will deliver the highest ROI.

However, we understand sales are not the sole objective of online marketing, especially for consumer brands. Our internal team of designers and marketers have the necessary skills to interpret and position your brand online, whether in outgoing communication or on-site.

Every online marketing campaign – in addition to its design and planning – has an important technology component. Understanding and implementing the latest techniques can be the difference between success and failure in the fast-paced e-Commerce environment.

For the majority of our clients, Real TSP is responsible for developing the marketing plan, and implementing the campaigns. Typical stages in the online marketing cycle include:

• agreeing the revenue forecast and thus the allocation of the marketing budget
• identifying campaign opportunities and clarifying the commercial arrangements
• planning and forecasting, in detail, the return for each campaign
• conceiving and delivering the individual campaigns, using a mix of marketing activities
• tracking the results, using direct and inferred metrics
• learning and improving from the current campaigns, and planning future activities